What Is A POP-UP Shop?
Pop-up stores are the retail model of the future. A Pop- up can be a shop, a restaurant, a collection of shops, or an event that opens quickly in a temporary location and is intended to operate for a short period of time. It is their short-term existence that makes them effective at driving shopper interest. They are disrupting and redefining the retail industry’s traditional rules and conventions and hence are rekindling the connection between brand and customer.
Here today, gone tomorrow: pop-ups are exclusive and exceptional.
Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers. A pop-up shop allows communication of your brand’s promise to customers through the use of a unique and engaging physical environment while creating an immersive shopping experience.
POP-UP Stores Are Cost Efficient
Big and small brands alike are taking advantage of the cost savings of opening a short-term store. Pop- up shops are less expensive than traditional retail storefronts for multiple reasons, including:
- Less square footage: Because pop-up shops tend to have a smaller retail footprint, rental rates are far more reasonable.
- Shorter rental period: Traditional storefronts typically require retailers rent a space for anywhere from three to 10 years. But pop-ups have a shorter lifespan — think anywhere from three days to six months. That means investing less cash for rent in the long run.
- No extra storage needed: Pop-up shops are temporary by nature, so brands usually offer a limited amount of inventory during a pop-up’s lifespan.
- Lower overhead: Again, temporary retail means your general overhead is far lower. Expect to spend less on inventory, staff, rent and utilities, etc.
They generate buzz. Are a way to incubate an idea in a confined timeframes and isolated scope.
Recently S-CUBE worked with Brooks Brother and the designers at Bellevue college on a Pop-Up shop concept for the Red Fleece brand. Criteria included a sophisticated design, quick & easy assembly, no permanence and the ability to adapt to varying spaces. The final shop consisted of a number of modular components that can be assembled to work in any number of space sizes and configurations.
Is Pop-Up in your future business model?
Need some help with your custom store fixtures but don’t know where to start? S-CUBE Fixtures is just only a phone call away! Our goal is to deliver high-quality, cost-effective retail fixture solutions. Let’s work together to create outstanding fixtures and displays that will take your brand to the next level, contact us to get started today!
