Green commerce is becoming more and more popular as retail establishments go. Everyone loves plants, and having a new plant nursery could be just the thing for an area. Opening a plant nursery is easy, but having a perfect store layout is what's a little more meticulous. A well-thought-out nursery can entice more than just plant enthusiasts. Read more on how S-Cube Fixtures can use our expertise to help you create the ultimate nursery store layout!
Crafting the Entrance and Reception Area
The entrance is the first thing customers are aware of, and your nursery store's entrance sets the stage for a customer experience. Consider incorporating some of your most giant plants near the front so customers can see them as soon as they enter. Creating a reception area is also key to welcoming customers into the store. This could be a small seating area with some plant-related magazines or a counter for staff to greet and assist customers.
Utilizing Space
Space utilization is crucial in any retail setting, especially in a plant nursery, where large plants need room to grow. Consider using vertical fixtures to place your plants and make use of the space above ground level. This creates a visually appealing display and maximizes the floor space for customers to walk through. Hanging plants from the ceiling is another great way to utilize vertical space.
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Designing an Outdoor Plant Display
Having an outdoor section of your plant nursery is very advantageous because it shows customers that you have inventory that can withstand the outdoor elements. Try to arrange any trees or shrubs you have to make them more attractive and eye-catching. Custom display tables or shelving can often help show greenery through tiers and make it more accessible for customers to weave through.
Creating an Indoor Plant Oasis
Working on the inside part of your store is most important because that is where the most foot traffic will be. Indoor plants should take center stage with well-lit spaces and durable shelving or fixtures to help protect these plants. Customers want to feel like they're in a lush plant oasis, so make sure to try to create this image as best as you can.
Streamlining Checkout and Payment
Besides enhancing the entrance, the next most important section of your store is, of course, the checkout area. A smooth checkout experience can sometimes make or break a sale, so making sure it runs smoothly is a sure way for customers not to get upset or frustrated. Equip your payment counter with functional yet stylish point-of-purchase fixtures so that transactions are quick and easy but can also entice customers to make those last-minute purchases.
Conclusion
Plant nurseries can take more thought and planning than just adding plants to a window display. Your plant nursery store should have an inviting layout that lets customers explore all the green wonders you have to offer. As soon as they enter, they should be transported to a greenery oasis, and you can make it happen with the right fixtures, lighting, and retail space. S-Cube Fixtures offers some of the best custom store fixtures and solutions for unique store layouts like plant nurseries, so make sure to reach out to us today if you're interested. Create an environment where customers feel delighted to bring home a plant or two they can admire.
