March 3, 2020 •Karin Pryor
The average sales increase for POP displays hovers around 9%, making them far more powerful than many traditional and digital advertising tactics and particularly effective in encouraging impulse purchases. POP displays make consumers’ in-store experience more interactive by grabbing their attention and offering a way to learn about the product independently.
With the holidays coming up, retailers must devise ways to captivate shoppers more. In doing so, your brand can stick out amongst the rest during the busiest time of year, potentially increasing sales! With POP displays, this strategy can be much easier than you’d think. Here is how to use them and make your store pop this holiday season.
Why POP Displays Matter
Point of Purchase (POP) displays are proven sales boosters, particularly effective in encouraging impulse purchases. On average, they can increase sales by about 9%, outperforming many traditional and digital advertising methods. POP displays enhance the in-store experience by capturing consumer attention and providing information about products in an engaging, independent manner.
How to Stand Out in Retail
Standing out in retail is hard, especially considering the large amount of other competitors trying to do the same thing. Being different and engaging can take some creativity. With POP displays, you’ll be able to bring out that uniqueness in many different ways.
The Power of POP
POP displays play a crucial role in differentiating your brand from competitors. By strategically placing these displays where foot traffic is highest, you can draw customers closer and increase the likelihood of purchases. Think beyond the standard product rack—consider creative designs that reflect your brand's personality and festive spirit.
Crafting the Perfect Call to Action
A compelling call to action is essential in driving customer engagement. Use concise, persuasive language to guide customers toward purchasing decisions. Highlight any holiday promotions, limited-time offers, or exclusive deals available only in-store to create urgency and excitement.
Related Article: Ways to Signify the Upcoming Season in Your Store
Less is More in Design
When it comes to design, simplicity is key. Cluttered displays can overwhelm customers and detract from the product. Focus on clean lines, clear messaging, and distinct branding elements. Remember, your display should complement your product, not overshadow it.
Exploring 'Stores Within a Store'
The 'store within a store' concept allows you to create a branded space within a larger retail environment. This strategy can help your brand become a destination within a broader shopping trip. Use cohesive theming and design to create an immersive experience that draws customers into your brand's world.
Integrating Digital Elements
Incorporating digital elements into your POP displays can enhance interactivity and engagement. Consider using digital screens to showcase product videos, customer testimonials, or even dynamic content that changes with the time of day. QR codes can also be integrated to provide easy access to additional online content or exclusive offers.
Successful Examples of Brands Standing Out
Our latest white paper explores how innovative brands have successfully utilized POP displays to stand out during the holiday season. From creating visually stunning displays to implementing cutting-edge digital integrations, these examples demonstrate the power of well-executed POP strategies in driving sales.
Get Inspired with S-Cube Fixtures
At S-Cube Fixtures, we specialize in creating custom POP displays and retail fixtures that bring your brand to life. Whether you’re looking to refresh your in-store presence or explore new strategies for the holiday season, our team is here to help. Contact us today to learn more about how we can support your brand's success.
Our newest white paper explores the increasingly important role of POP displays in driving sales.
It's available for FREE in our eGuide library.