Selling the right stuff is just one part of running a successful retail store. Have you ever considered how creative and on-brand displays can drive sales results? We're talking POP (Point of Purchase) displays here, which have been proven to help increase any business's profits!
Read this article now for an in-depth look at why these eye-catching set ups are essential elements of modern day retail stores.
What are POP Displays?
As shoppers make their way down store aisles, they may come across some unexpected eye candy. POP displays — think of them as mini storefronts – are strategically placed merchandisers that serve up larger-than-life looks at the product being featured for maximum effect.
You would most recognize POP displays in grocery stores or others like Target and Walmart. Have you ever been to a grocery store and noticed those eye-catching displays of beer or seasonal décor? That's the power of POP (point-of purchase) displays! Not only do they look great, but their flexibility gives retailers plenty of options for showing off products in any shape or size. Plus, with an easy switch out system, restocking doesn't have to be a hassle - perfect for keeping your inventory up to date without tons of manual labor.
POP Displays vs. POS Displays
POP displays are often grouped with POS displays in retail conversation, but these two types differ. First, POS displays are point-of-sale displays. This means they are likely near the checkout register or exit doors. Also, they usually have cheaper and smaller items on them to implement a sort of impulse buying from the customer when they are checking out or leaving the store.
Most retailers tend to use POP displays more so than POS displays. This is because POS displays are limited in where to put them within the store. POP displays, as stated above, are more flexible and easier to maneuver. The most significant benefit of using a POS display is that customers are almost guaranteed to see the product you’re showcasing.
How POP Displays can Increase Sales
When thinking about increasing sales within a store, owners must remember accessibility is key. Shoppers don’t want to have to hunt or search for specific products. However, if your store has specific and popular items within reach and on an attractive fixture, shoppers are sure to take notice. This is where POP displays can highly benefit retailers.
POP displays are great for testing out new products and have the aisles looking more refreshed. With this high level of visibility, it can be useful to see how well customers respond to a new or best-selling product. They’re also great for highlighting special promotions. For example, if a store owner has an advertisement that most customers don’t know exists, POP displays are a great way to entice customers to buy.
Related Article: Top 5 Benefits of Custom Retail Store Displays
POP displays help create a strong visual connection with customers, increasing their loyalty to your store and making them more likely to return. You can also ensure that customers always see the products you want them to and give you the power to draw attention and boost sales.
Final Thoughts
Using POP displays for in-store marketing can help tell stories about your product and even drive impulse purchases. And with various options available, you’ll find something that works for your store. The key is finding the right partner to provide quality artistry at an accessible price point.
We know how important quality fixtures are, so we craft each piece with artistry and affordability top of mind. With one simple step - finding us - take control over that bottom line and make those profits soar with POP displays and more. Check out S-CUBE Fixtures today!
