March 5, 2020 •Karin Pryor
To succeed in today’s fast pace retail industry, retailers must expect the unexpected and have the right blend of digital strength, marketplace differentiation, and strategic operations. Whether it’s adapting externally to customers’ unpredictable behavior or internally within a brand’s organization, the time has come for traditional retail marketers to become Adaptive Marketers.
Our white paper explores the need for retail to embrace continuous adaptation and the changes and challenges this poses to retailers, brands, and suppliers.
Learn how to:
- Create pervasiveness. Across all channels customers want retailers to be relevant, engaging and useful.
- Deliver ‘personalization’ everywhere. Customers expect retailer to understand and deliver on their needs and preferences – not matter where they are or what they’re doing.
- Build your brand around privacy, transparency and protection. Customers want trust and engagement, and expect all interactions to be protected.
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