First impressions are everything, especially in retail. Branded displays are great ways of showing off your retail space in a more physical structure. This can showcase your values and what you represent, so it’s important to have the right display that fits you and your customer base. S-Cube Fixtures specializes in all things custom displays, and we’re the people to go to if you need help finding the perfect display for your store. Read more on the impact of branded displays and how we can help bring your vision to life!
Why Branded Displays Matter
Some of the best-branded displays do more than just show off their products. The biggest thing you want to do as a retailer is tell a story to your customers, but don’t make that story long enough to keep them waiting to shop. There are specific ways of doing this, like having a meaningful display and being able to leave a lasting impression on customers without taking too much of their time. Also, have your displays be interactive. Customers find interactive elements extremely engaging, and having one near the high-traffic areas of your retail space can encourage them to convert their interest into sales. Branded displays are also great for highlighting limited-time offers or new arrivals. Customers like to know what’s upcoming and can motivate action.
Examples of Highly Effective Branded Displays
Understanding effective branded displays can be difficult because they involve a broad strategy for what works and what doesn’t. It also depends on your environment, demographic, and more. To help visualize, here are some examples of what we think are highly effective branded displays.
High-Quality Window Displays
Window displays are great for stores with a lot of outdoor walkers. If your brand messaging is done right, you can stop people in their tracks to see what’s inside. For example, a fashion retailer might use bold visuals, bright lighting, and mannequins styled in their latest collection to convey elegance and exclusivity. This not only boosts foot traffic but also sets the tone for an engaging shopping experience.
Interactive In-Store Displays
We mentioned that customers love to interact with things, so try incorporating this interest into your in-store displays! This could be like a virtual try-on station or a demo set-up of sorts based on what’s upcoming in the seasons. Anything that seems to stand out and can show your customers your products in a hands-on way can work wonders! Custom fixtures are usually great ways to create the interactive element you’re visualizing so you can make it truly your own.
Digital Displays
With everything on a screen, why would it be any different for a store display? Digital displays are becoming more and more popular with retailers not only because they are eye-catching, but also because they’re easy to change out if you have a lot of changing information, promotions, sales, etc. Being tech-savvy is another small detail that customers notice and prefer when they shop in stores to create a sense of trust and respect in today’s consumer values.
Tell Your Story with Brand Displays
The biggest thing about displays is telling the right story. S-Cube Fixtures can help you with actual custom displays or retail fixtures, but it’s up to you as a retailer to tell your story the way your brand wants. Make sure your displays are creative and unique but also meaningful. It’s all about helping make the customer's shopping journey more enjoyable and memorable. Check out S-Cube Fixtures today for displays, fixtures, and more. We’re here to help you stand out amongst the crowd!
