November 12, 2020 •Elder Ocampo
According to the National Retail Federation, holiday retails sale during 2019 had a strong finish at $730.20 billion. As a retailer, you should take advantage of this lucrative opportunities and utilize point of purchase merchandising displays to increase impulse purchases during the coming holiday season.
Point of Purchase Product Displays
The (P.O.P) point of purchase product displays are designed to catch consumers when they’re already on the way to making a purchase, offering discounts and deals that require us to spend only a fraction of what they’ve already got in our shopping cart. Even if they had no intention of buying extra items, the power of persuasion associated with impulse displays can crumble their willpower and cause them to throw last-minute items in the cart on the way to the checkout.
Harness Your Retailer Power
Retailers naturally want to harness this phenomenon in their own stores, especially after the holidays when they have a leftover product to move, and shoppers are less inclined to spend. How can you use the power and glory of point-of-purchase displays to your best advantage to clear out inventory after the holidays? We break it down in our guide, "Driving Post-Holiday Sales."
Let's break it down here too. To make the most of your store's environment to boost sales, consider the following.
Fixture Positioning & Store Layout
Visibility is a key component of point-of-purchase displays, so you need to carefully consider where you place them. Endcaps are a prime location because shoppers must pass them to go down aisles, and they can’t help but see the discounted items on these displays. If there are particular items you’re very keen to move, consider placing them on endcaps near your most popular sellers.
Merchandising displays (near the register) are also an excellent way to maximize impulse buys in this area, creating a wall of goods that shoppers can’t help but see as they wait in line to complete purchases. Placing small, affordable items on the way to the register gives shoppers one last opportunity to add to their carts before the sale is finalized. Even at the register counter, countertop retail displays are an additional spot to generate additional profit before the sale is done.
Retail Signage
Without proper signage to point out sale items, shoppers may pass by impulse displays with little more than a glance. If you really want them to look, you need to give them a reason with eye-catching signage that makes them pay attention.
Signs could feature attention-grabbing colors (like red) or carry over your brand image. Either way, they should tout the low prices that force shoppers to take a look and likely toss a few extra impulse buys in their carts that they never intended to purchase.
Products & Merchandise
Just because you hit shoppers in the face with flashy signage and strategic positioning doesn’t guarantee you’ll make sales, even if you catch their attention. You have to be selective about the products you promote with impulse displays. Small, universally useful items that are easy to grab and toss in a cart are bound to go quicker than steeply discounted items.
Your store deserves award-winning fixtures
Are you interested in custom point-of-purchase displays and other merchandising displays? S-CUBE Fixtures has them all! Our goal is to deliver high-quality, cost-effective retail fixture solutions. Let’s work together to create outstanding fixtures and displays that will take your brand to the next level. Contact us to get started today!
Updated on November 22, 2024.