The holiday visual merchandising season is upon us! Retailers need to start gearing up for the upcoming holidays and think about how to make compelling displays, store layouts, and more. This is where visual merchandising can be a great tool to dominate the competitive landscape this year. S-Cube Fixtures is here to guide you in transforming your retail space into a customer-attracting winter wonderland. Read on for more!
Give Your Holiday Display a Festive Flair with Seasonal Colors and Decorations
Keeping the seasonal holiday theme alive within your store doesn’t take too much effort. Think about incorporating festive flair through seasonal colors like red or orange for fall and red and green for Christmas. You can even implement these colors on product Christmas displays, holiday installations, and more. The best holiday shopping trends are to ensure shoppers have a memorable experience when they enter and leave your space.
Related Article: 4 Ways to Signify an Upcoming Season in Your Store
Make Use of Technology such as Digital Signage or QR Codes.
Technology is such a great tool to use for retail. If you use it right, customers will love coming into your store. A great way to utilize technology is through digital holiday signage or QR codes. Let’s say you have a special coupon code coming up for the holidays. Create a QR code that customers can access only after they purchase an item. Then, more shoppers will be convinced to continue buying at a later date. Especially with the rise of contactless shopping, technology with retailers is a win-win situation.
Utilize Fixtures or Christmas Props to Create an Experience Shoppers Won’t Forget
Everyone loves Christmas props when walking into a store, especially during holidays. Consider incorporating fake trees, pumpkins, or even fake snow when setting up your custom displays or fixtures for a new product! There are a ton of eco-friendly elements that you can use to create a festive atmosphere while also promoting your new merchandise.
Christmas Props for Pictures
Having your props or retail displays turn into a photo spot for your customers is a slam dunk in the retail world. Not only are you making your store more visually appealing and engaging, but you are also creating opportunities for organic marketing through customer-generated content. When customers snap photos and share them on social media, they effectively promote your brand to their followers, amplifying your reach and attracting potential new customers.
Incorporate Interesting Material Combinations and Textures
The holiday season is also all about mixing and matching. As a retailer, prepare to test out different material combinations and textures within your displays. For example, you could use sequins or velvet and mix them with wood or glass. It sounds crazy, but creating a unique show can really make customers stop and stare in appreciation.
Play with Different Heights, Shapes, and Sizes of Fixtures
Visual merchandising can be more than just adding some lights and colors. Think about using different holiday fixtures to make an appealing store as well. This could be experimenting with taller fixtures than you’re used to vs. ones with more depth. This is where S-Cube Fixtures can help you design your custom fixtures exactly how you want them, no matter your vision. If your store constantly evolves, customers will seem more interested in exploring.
Related Article: Why Simplification in Store Fixtures Matter
Summary
In conclusion, visual merchandising is extremely important if you’re a retailer. Paying attention to it around the holiday season is even more important since customers tend to buy more. Don’t forget to be creative with your displays and fixtures; try different things, incorporate props, and more! S-Cube Fixtures is here to help retailers like you and offer custom store fixtures and more, so make sure to check us out if you want to revamp your shop right before the holiday season!
Updated October 15, 2024.
