June 23, 2020 •Elder Ocampo
The PAVE Student Design Challenge is a project that brings together some of the best student design talent with store fixture manufacturers and their retail brand clients. The retail client presents a real life design problem to the students who, in turn, must address the problem. The best design was then selected to be built and displayed at GlobalShop.
The 2019 PAVE Challenge was presented by S-CUBE and Brooks Brothers: With opportunities to open short-term lease pop-up shops, students were challenged to design the Brooks Brothers ‘Red Fleece’ brand experience within a 10’ x 10’ space.
Requirements:
- Quick, easy assembly
- Not require permanent installation
- Support options for hanging, storage, display, promo material, Visual Merchandising elements
- Represent brand history
- Incorporate Red Fleece name/logo and maintain brand feel
- Original, innovative, unique design
Student teams were pitted against each other to develop potential Pop-Up solutions. Initial concepts were reviewed and received input from Brooks Brothers. Concepts were then further defined for final submittal and selection. The Bellevue teams, guided by Instructor Mark Mappala showed tremendous creativity, and all delivered on the criteria.
The winning design was developed by student team: Cheuk Shing Ho and Eleazar Juarez-Diaz. Their concept was envisioned as a place to experience the brand, to be in community, to gather, belong, linger, share and learn. The shop features the following key architectural elements:
- Overhead identity structure
- Wardrobe
- Display table
- Display rack(s)
Elements were designed to be reconfigurable based upon leased Pop-Up space dimensions, easily maintaining the brand in any configuration.
S-CUBE value-engineered the concepts for the most efficient production, sourced materials, set quality standards, fabricated in our China facility, imported and installed at McCormick Place. LedConn has partnered with us to provide the lightbox frame.
Finishes feature: black, wood and brown laminates, gold metal square tubing, herringbone accents under table.
S-CUBE’s plating involves a double dip and double polishing process for a high-end, mirrored finish.
S-CUBE can help you cultivate the perfect pop-up shop experience for your customer. Our goal is to deliver above & beyond retail fixture solutions that will take your brand to the next level, contact us to explore the benefits of a pop-up shop for your brand!