Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, local expert advice, and educational events.
WBU hired a new buyer to lower the fixture costs to franchisees. Upon meeting with S-CUBE, WBU had been working with 10 separate vendors on fixtures & display items. Due to the vast number of sources, there was no economy of scale in manufacturing, nor attention to personalized service.
Service Scope:
S-CUBE took over the production of the entire store fixture package including:
A redesign of the service counters
Sourcing new finishing on laminates
Launch of the ‘Specialty Bird Food Refresh’ fixture
Development of the ‘Energy’ Store package of fixtures
Development of a customized 3D, LED custom Sign. Constructed of push-thru printed acrylic in the WBU logo. Dual switches for placement in store windows.
Consolidation and management of pass-thru items in inventory to consolidate shipping
Created a Custom Web Portal to manage all inventory items
Results:
Delivered a 33% lower cost savings on fixture package
Consolidated pass-thru items onto truck with fixtures to facilitate store-set and lessen transit cost
S-CUBE is now the sole provider of fixtures at Wild Birds Unlimited locations.
